- Start a PPC campaign
- Make your PPC campaign more cost effective
- Improve your ads Clickthrough rate (CTR)
- Optimize your advertising budgets for your ads to show most of the time
- Define and measure advertising goals for your PPC campaign
- Find out your return on investment (ROI)
Search Advertising and PPC Management
Search Advertising is the essentially Pay-per-click (PPC) or paid inclusion advertisements you see when you ‘Google’ or search for information in the Search Engine. We help you advertise your business and drive traffic to your web site. We help you discover effective keywords that best suit your business and drive PPC marketing campiagn for your business.
We will be using mainly Google Adwords,Yahoo! Search Marketing and/or Microsoft adCenter for your PPC campaigns. We not only help you sets up but help you optimizes the PPC campaigns in Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. We go a step further to consult and asisst you customized your site landing page to improve your conversions and sales.
Our professionals we be assisting you to:
JasonChew Consulting’s PPC Management Approach
Project Management Institute (PMI) has a structured approach to project management called Project Management Body of Knowledge (PMBOK) to help projects successfully attained their specific goals and objectives.
PMBOK is a provened and successful approach for project management that includes the 5 phrases: Initiation, Planning, Execution, Monitoring and Closing.
At JasonChew Consulting, we believe that every endeavour we undertaken for our clients is a project by itself. Our professionals is also certified Project Management Professional (PMP) from PMI. So, we know how to run the projects for our clients.
We implemented the PMBOK concepts in our activities and tasks. Our strategies are also modelled after PMBOK phrases.
Our PPC Management has the following 5 phrases respectively:
1. PPC Initiation™
In this phrase, we will work with our clients to find out what business objectives and marketing goals they would like to achieve through PPC campaigns, i.e we will help them define the PPC marketing campaigns’ project scope in consistent to customer demands and their business strategies. The PPC marketing campaigns’ project scope will include PPC campaign goals, budget allocated for PPC campaigns, PPC marketing campaigns’ schedules and other measureable variables that can be used to measure our project success during our final phrase, PPC Closing™.
2. PPC Planning™
In this phrase, we will help our clients defined key activities, tasks, steps and time duration required to help them implemented the PPC campaigns in a marketing plan. We will perform keywords discovery and research to identify the keywords suitable for to our clients marketing goals. We will create ads copy, optimize their website landing pages and prepare keywords focus contents. We will review and refined the marketing plan with the customer and execute the plan upon their approval in PPC Execution™.
3. PPC Execution™
In this phrase, the marketing plan that we have defined in PPC Planning™ is put to work. During this phase, our consultants will help our clients manage the cost, quality of PPC campaigns and risks and help them to track changes. We will keep our clients informed of the overall PPC marketing campaigns progress and status on a timely basis.
4. PPC Monitoring™
In this phrase, we will monitoring the PPC marketing campaigns’ progress and making sure that PPC campaigns stick to the original marketing goals and within the original PPC marketing campaigns’ project scope during the project cycle. We will constantly monitor our client PPC campaigns performances,i.e the Cost Per Clicks (CPC), Clickthrough rate (CTR), Quality Index, Conversion, etc.
5. PPC Closing™
This is the final phrase where the clients will sign-off and officially closed the PPC marketing campaign’s project. Detailed reports on the PPC marketing campaigns are given and whether the PPC campaigns have met the original PPC marketing plan defined in PPC Planning™. Recommendations and lesson learned will be given to further improve future PPC marketing campaigns for the clients.
