Ethical Search Engine Optimization (ESEO)
Search Engine Optimization is becoming more and more important for website owners to improve their web visibility. At JasonChew Consulting, we abide by the SEO Code of Ethics. Our goal is to use Ethical SEO services to help your business achieve maximum search engine visibility without fearing of getting your site banned. You will be sure that your site will be on top of the major search engines’ search engine result pages (SERPs) for keyword terms that are important for your business.
We use extensive keyword discovery and research to help you uncover good effective search terms that will drive traffic to your site. Depending on your business strategies (whether to improve brand awareness or improve sales), we will help you improve web traffic and/or conversion. Our ethical SEO results are measured and reported to you on a periodic basis.
JasonChew Consulting’s Ethical Search Engine Optimization Approach
Project Management Institute (PMI) has a structured approach to project management called Project Management Body of Knowledge (PMBOK) to help projects successfully attained their specific goals and objectives.
PMBOK is a provened and successful approach for project management that includes the 5 phrases: Initiation, Planning, Execution, Monitoring and Closing.
At JasonChew Consulting, we believe that every endeavour we undertaken for our clients is a project by itself. Our professionals is also certified Project Management Professional (PMP) from PMI. So, we know how to run the projects for our clients.
We implemented the PMBOK concepts in our activities and tasks. Our strategies are also modelled after PMBOK phrases.
Our Ethical Search Engine Optimization (ESEO) has the following 5 phrases respectively:
1. ESEO Initiation™
In this phrase, we will work with our clients to find out what business objectives and goals they would like to achieve through SEO, i.e we will help them define the project scope. The SEO project scope will include SEO goals, budget allocated for SEO, SEO schedules and other measureable variables that can be used to measure our project success during our final phrase, ESEO Closing™.
2. ESEO Planning™
We will perform in depth analysis on our clients’ website and/or competitors websites to determine the current web visibility level and how to maximize the web visibility and beat your competitors given the time, budget and resource constraints. We will brainstorm innovative SEO strategies and solutions, and give recommendations to improve your website optimization. We will help you defined key activities, tasks, steps and time duration required to help you implemented the SEO strategies to attained your SEO goals.
3. ESEO Execution™
In this phrase, the project plan that we have defined in ESEO Planning™ is put to work. We will perform the myriad of SEO techniques and strategies that we have defined in ESEO Planning™ to maximize our clients’ website optimization. During this phase, our consultants will help our clients manage the cost, quality of SEO and risks and help them to track changes. We will keep our clients informed of the overal SEO’s progress and status on a timely basis.
4. ESEO Monitoring™
In this phrase, we will monitoring the SEO’s progress and making sure that SEO works stick to the original SEO goals and within the original SEO project scope during the project cycle. As Search Engines always update their SERPs periodically and search engine rankings are always changing, we do not guarantee our clients’ website ranked for certain position for some search terms. But, we can guarantee that with our Ethical Searh Engine Optimization and good SEO practices, our clients’ website will meet their criterias set in the SEO project scope during the project cycle. We will constantly monitor their search engine rankings and web visibility level to ensure that their websites are always within the criteria set in our project scope during the lifetime of the SEO project.
5. ESEO Closing™
This is the final phrase where the clients will sign-off and officially closed the SEO projects. Detailed reports on the SEO project are given and whether the SEO have met the original SEO project plan defined in ESEO Planning™. Recommendations and lesson learned will be given to further improve the SEO work for our clients.
ESEO Maintenance Service™
We understand that search engines are always evolving and websites that rank well initially might not be in the long run. The search engine optimization process is a continous work. Our SEO work do not stop after the ESEO Closing™ phrase. Our clients will given an option to extend our service to maintain their web visibility once their have reach their SEO goals.
