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	<title>JasonChew Consulting - Search Marketing and Total Web Solutions™ &#187; Internet Business Strategy</title>
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	<link>http://www.jasonchew.net</link>
	<description>JasonChew Consulting - Search Marketing SM, Search Engine Optimization SEO, Search Advertising, Pay-Per-Click PPC and Total Web Solutions™</description>
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		<title>What is Ethical Search Engine Optimization (SEO)?</title>
		<link>http://www.jasonchew.net/2009/04/18/what-is-ethical-seo/</link>
		<comments>http://www.jasonchew.net/2009/04/18/what-is-ethical-seo/#comments</comments>
		<pubDate>Sat, 18 Apr 2009 18:02:55 +0000</pubDate>
		<dc:creator>Jason Chew</dc:creator>
				<category><![CDATA[Internet Business Strategy]]></category>
		<category><![CDATA[Search Marketing (SM)]]></category>
		<category><![CDATA[black hat seo]]></category>
		<category><![CDATA[ethical seo]]></category>
		<category><![CDATA[seo code of ethics]]></category>
		<category><![CDATA[white hat seo]]></category>

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		<description><![CDATA[Ethical Search Engine Optimization (SEO) means SEO that stick to the guidelines and terms of use of all major search engines to boost website ranking and increase web visibility for clients.
Basically, there are alot of methods that help increase SERPs ranking for websites. Some companies uses blackhat or unorthordox techniques that are mostly illegal to boast thier clients ranking.
To name a few of [...]]]></description>
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		<title>Branding and Keywords</title>
		<link>http://www.jasonchew.net/2009/04/07/branding-and-keywords/</link>
		<comments>http://www.jasonchew.net/2009/04/07/branding-and-keywords/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 08:43:51 +0000</pubDate>
		<dc:creator>Jason Chew</dc:creator>
				<category><![CDATA[Internet Business Strategy]]></category>
		<category><![CDATA[Search Advertising]]></category>
		<category><![CDATA[Search Marketing (SM)]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Long Tail]]></category>
		<category><![CDATA[Short Head]]></category>

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		<description><![CDATA[I am sure a lot of you are wondering what is the relationship between branding and Keywords. When I said keywords, I am referring to both single keywords and group of keyword phrases.
Before we go into the relationship between branding and keywords, let me ask you this.
What do people do with search engine? People search [...]]]></description>
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